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Protect This House, I Will. 2010 Campaign.
Project:

Protect This House, I Will. 2010 Campaign.

Client:
Under Armour.
Disciplines:
Strategy. Ideation. Script Writing. Art Direction. Content Production. Music Curation.
Description:

Beware the underdog. Beware the unknown quantity. Beware Under Armour.

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The FADER
Project:

The FADER

Client:
Fader Magazine.
Disciplines:
Strategy. Ideation. Sonic Strategy. Art Direction. Design. Experience Design. Music Curation.
Description:

WMIG + FADER = Paul Devro in a tub of marinara, mixes by Gaslamp Killer, Blaqstarr, Free Blood and more, a 15 foot phone receiver and an epic party.

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The We Make It Good Lab.
Project:

The We Make It Good Lab.

Client:
We Make It Good.
Disciplines:
Ideation. Script Writing. Art Direction. Content Production. Music Curation.
Description:

This is what happens when we work for ourselves.

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Ford Flex
Project:

Ford Flex

Client:
Team Detroit.
Disciplines:
Ideation. Script Writing. Art Direction. Design. Image Exploration. Tagline Development.
Description:

There’s some truth to a picture being worth a thousand words and with Flex, we wrote visual volumes.

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Superhero
Project:

Superhero

Client:
The Sport's Authority. Under Armour.
Disciplines:
Ideation. Script Writing. Content Production.
Description:

A high school linebacker transforms into Rey Maualuga thanks to Under Armour gear from The Sports Authority.

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Hysteria
Project:

Hysteria

Client:
Dick's Sporting Goods. Under Armour.
Disciplines:
Ideation. Script Writing. Content Production.
Description:

The onset of winter chases athletes to the Under Armour pad at Dick’s Sporting Goods.

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Cold Abuse Simulator
Project:

Cold Abuse Simulator

Client:
Under Armour.
Disciplines:
Ideation. Script Writing. Content Production.
Description:

The antidote to abusive cold, brutal winds amid spinning turbines hurling freezing rain? Under Armour ColdGear.

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Fela!
Project:

Fela!

Client:
Arts Meets Commerce.
Disciplines:
Ideation. Script Writing. Content Production.
Description:

If you open the door to the Shrine, you’ve got to come in and stay a while.

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Fierce Speed
Project:

Fierce Speed

Client:
Under Armour.
Disciplines:
Ideation. Script Writing. Sonic Strategy. Content Production.
Description:

It’s not an atmospheric disturbance, it’s the UA cleat, built of speed, fused with power.

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