“It’s cold out there folks…”

A Solution for Hysteria.

Waiting til the cold weather of winter to hit might be too late to stock up on gear for the season, especially if you’re an athlete who has to perform in these harsh conditions. We worked with Under Armour and Dick’s Sporting Goods to ignite the excitement in consumers to stock up on the best cold defending garments. For this broadcast spot, “Hysteria,” we leveraged scenes of impending doom to set a tone of urgency, but instead of severe weather and destruction we gave people a warm solution to the cold catastrophe. Recruiting the help of a world class athletes like pro-golfer Hunter Mahan, Lacrosse extraordinaire Paul Rabil, Under Armour’s spokesman Big-E and US Olympian soccer player Heather Mitts, to lead the way to the Under Armour pad at Dick’s as a destination for warm performance apparel.